The activities of the production service companies that work for international productions, are centered around location services. They are able to successfully compete in tenders for projects if, in addition to a budget, they can attach location references that fit the project’s script and creative concept. During decision-making, the location references are often more significant than the budget itself.
Over the last few years the location scout/manager profession has undergone significant development. The constant advancement of photography, image storage and sharing technologies, as well as the online applications assisting location scouts like nothing before, have significantly defined the activities of the location scouts who wish to keep up with the modern world. This technological boom has also given brilliant opportunities to production service companies.
The production service companies’ continuous location search is also used for marketing purposes, in order to draw in productions from thousands of miles away. This is why it is in their interest to make the most of all the possibilities modern technology has to offer, using it to assist their aspiration to become more successful. In this article I would like to provide insight into the activities of production service companies, how various location services integrate into it and what kind of technological changes have happened in the previous years, as well as the new challenges facing these companies in the future.
At our company, location scouting is part of our daily workflow. Basically we constantly create location collections for scripts and creative concepts so that the production can be realised with our team. If we do our work well, then our clients already fall in love with certain locations during the tender stage and at the beginning of the production we only need to do a few follow-up scouting trips. This is also in our interest, so that a significant amount of work gets done by the tender stage. We have already calculated the production mechanisms of many important locations that we are already familiar with, enabling our budgeting to be precise and for us to offer professional location services. This significantly reduces the time pressure on our productions, enabling all the departments to start their work in time, which raises the quality of our other services generally as well.
Location Photographs Always at Hand
Photo: Progressive Productions
At the beginning every production service company has to make the decision of what kind of photographic material they want to use in the future for their clients’ location requests. Naturally, many turn to location scouts or location agencies. This can be a solution at the beginning, but it can also have many negative effects. Even the fast and reliable location scouts sadly can often be slow in the tender stage, when speed would be a very important factor. It is possible that they send us the same photographs, that another competitor might be given as well, who also proposes them for the same project. This costs money, which is only worth it if we get chosen. There are also production service companies that work via the internet in this stage, which means that they use photos they find on the internet for their location presentation, with the explanation that their local knowledge of the locations is the value they have to offer. There is also a third type of company, who take their own photographs of the locations in order to be able to react to their clients in a unique, fast and high quality manner, even in the tender stage. This is why they are constantly on scouts, aiming also to find such hidden locations that their competitors do not even know yet.
Photo: Progressive Productions
How do the images taken on such proactive scouts differ from those photographed during our traditional scouts? Possibly the most important aspect is that we do not only take a wide range of images presenting the location from as many angles as possible, but we also strive to take such shots that a DOP or a photographer would choose as well, in order to visualise the ways the same location can be used for various projects. This is how during the tender stage, when the decision is not yet in the hands of the DOP or photographer, even someone with a less experienced eye can see and decide whether this location is ideal for their script. This is why a location scout not only needs to have production knowledge, experience in location management and insight into art history, but also have high quality photography skills as well. This is why in our production company even the producers need to have an understanding of photography as well, since often they too go on scouts.
Own Location Database?
Photo: Progressive Productions
To create an independent location database, to constantly refresh it and maintain it is a significant cost. The cost that a production service company invests in its own location database is only worthwhile if the company gets chosen for the project due to the parts of the database that are sent as a proposal. Unlike location agencies and location managers, production service companies only very rarely (for example with a feature film) can add the use of their costly database to projects’ budget. Regardless, many companies choose to create their own independent database. This is also because the clients expect these companies to have their own database. For example, it is quite impossible to win a still photography project without one, but it is also a very significant aspect for film productions too. Producers experienced in this industry know that if they are sent photos from a service company that are visibly from their own database, then it is quite obvious that they are sent on a basis of trust and are not to be forwarded to others, and cannot be used as a location reference for a briefing to another production company.
There is no established model for the rules for creating a location database, but due to its nature, as any other database, they ought to be structured, searchable and accessible. The technological development of the last few years has had a huge effect on the aspect and on the future of databases in general. We too have heard countless stories of how databases constructed by years of hard work have disappeared (due to some technological fault) from computers, or how hard it was to manage them when they were simply on one office computer. The appearance of such professional cloud systems such as Google Drive and Dropbox show a new direction in the development of databases. Companies without even a significant technological investment are able to build databases that can even be very complex and available anywhere.
How to Send Location References?
The evolution of online file-sharing softwares reformed the possibilities of ways to send location collections to clients. Only a few years ago it was the standard to send small size (300-400 pixels wide) photos converted into a zip file attached to an email. Today, it is obvious that technology is developing in the direction of preferring the largest resolution possible. Now compressing smaller size files is done by compressing areas that are less important for the content of the photograph, so the difference is hardly visible. The cloud systems that are ideal for dealing with images all compress the files according to a similar system. This is how on HTML platforms the client can view the image straight away in high resolution without having to download it. Allowing downloading of the images can be an optional decision at every location proposal.
Location Managment After the Project Is Awarded
There is a very important expectation regarding the location references and presentations sent for a project: it is to show such locations that are available and can technically enable the project to be realised there according to the script and creative concept. If a service company presents locations mainly according to images downloaded from the internet of locations that they do not have information on and whose owners they have not contacted, many negative situations may occur, among which the worst is unquestionably if the client falls in love with a location, but at the very beginning of the production process they have to face the fact that none of the referenced locations are available. In order to avoid this the production service company always adds in their email that the sent images are only references and that the locations’ availability has not been checked, so further scouts will be needed if the project gets realised. But this often does not work and only pushes the client away from the given production service company.
Photo: Progressive Productions
Based on our experiences, there are three reasons for a production being shot in a foreign country: (1) financial reasons, (2) needing such locations that can not be found in their country or are hard to access, (3) there is such an event because of which the film’s actors (mainly celebrities) are temporarily located in a given country. In the last two cases the locations sent in the tender stage are of key importance. A production service company can only create such a high quality collection, if the location management is done in-house.
Success can be measured by whether a large-scale Hollywood production does or does not send out their own location scout, since if they don’t, then based on the sent material, they feel with our services they do not need to do further independent research. Or by whether we can find such locations where no one has ever shot before. This is how the energy invested in each film comes back to us multiplied, and we can state that if they would not have chosen us for their project, their product would look entirely different.
How does a client choose a production service company for its international shoot? If they simply decide based on objective aspects, then the answer is obviously that the location services have to be of high quality, since in most cases these productions are taken to other countries where they can be shot in new, unique locations. At Progressive Productions, an independent branch called Progressive Locations constantly works on discovering new locations. We make a part of our location database available on our website, which means that 4000 images of locations are accessible online for free.
