Case Overview – Project headline and key visual
’Future Stars’ - TV Commercial
Monmilk
Client Testimonial – Executive Producer Quote
“Thanks for all your help it was great meeting you and hopefully we will see you soon, I think we were very lucky with the weather, and had a great result.”
Andrew Morris - Executive Producer, Luscious International (Australia)
Client Relationship – Returning Client Collaboration
Monmilk, a popular Chinese dairy brand, worked together with Luscious International and Progressive Productions in the making of this charming milk commercial. We were extremely excited to take part in this project because it allowed us to collaborate again with our old client Luscious International, its producers Tim Berriman and Andrew Morris, and their director Tina Bull, who had already been here before to shoot a commercial for Kellogg’s All-Bran with us. This is the best possible feedback we could ever receive: a client returning to Budapest and choosing Progressive Productions again.
Case Media – Iconic Budapest Location
Case Highlight – Budapest Top Filming Locations
The concept of the TVC was to shoot it in a stunning European city, showcasing its beauty and landmarks, and Budapest was the first city that came to mind. It makes us really proud how beautifully the film showcases the capital’s most attractive locations, like Heroes’ Square, the Parliament and our gorgeous State Opera House with its 2-ton chandelier.
Case Media – Budapest State Opera Interior
Production Challenge – Camera Movement for VFX
During the shoot we had to be able to imitate the animated character’s movements, which would only be added to the footage later in post-production. We put the camera on a crane with a remote head and this enabled the director to make these sweeping camera movements following the imaginary kite.
Case Media – Future Stars TV Commercial (Video)
Production Challenge – Stadium Location & Football Player Casting
Organizing a shoot on a stadium field was not easy as its grass is heavily protected, and there are also many scheduled matches and events taking place, but naturally we solved every issue and locked down the stadium for the shoot. Besides these locations and production services, we also provided the talent for the film. Moreover, the football players featured in the commercial were actually members of the stadium’s professional team.
Client Relationship – Local Knowledge & Ongoing Collaboration
It was snowing so heavily that it covered the whole football field, but we could still predict which day it would get better, as always, and we had perfect sunny weather on the shoot days without a drop of snow. Weather is a factor that can be handled if you have the right local knowledge, and of course Progressive does. This was a very successful and fun shoot, and we really hope that we will have the chance to work together with Luscious for a third time and create something great again.
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