Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

All -Bran

Kellogg’s

A scene from the Kellogg’s All-Bran commercial featuring a woman seated at a wrought-iron garden table with the cereal box placed beside fresh fruit and breakfast items.
Cover still from the Kellogg’s All-Bran TV commercial. This page is a case study of an international advertising production, featuring creative collaboration between agency and production, location showcase media, production challenges around light control and location doubling, behind-the-scenes production context, and detail-focused pre-production highlights.

Creative Collaboration – Creative Concept to Production Planning

This commercial for Kellogg’s was the first international TV commercial that we made for a world-famous brand, so we can safely say that it was a huge breakthrough for Progressive Productions. First, the Australian advertising agency JWT, made an animatic that defined and visualized how every detail should look from frame to frame, but they didn’t know what kind of locations Budapest had to offer. It was an exciting challenge to find locations that matched the animatic perfectly. Naturally Progressive Productions found the perfect locations, for example the historical Hadik Café and the gorgeous garden of the Gödöllő Castle. We dressed these places up, and as a result, the animatic came to life. The locations looked so similar that it wouldn’t be possible to tell which came first - the animatic or the locations.

Case Media – Location Showcase

A scene from the Kellogg’s All-Bran commercial showing a woman seated at an outdoor café table while a waiter takes her order.
Budapest offered locations that perfectly fit the images in the storyboards for this Kellogg’s commercial, like the historic Hadik Café above

Production Challenge – Natural Light Control

Sunshine and shadows were also important aspects of the script, so we tried to work with natural shadows as much as possible, but we didn’t leave anything to chance. We rented a huge 100K soft sun lamp (that is usually used to light hills) from Germany, just to create the perfect summer look for the shoot.

Case Media – BTS Lighting Setup

Crew members preparing lighting equipment on a city café terrace during the Kellogg’s All-Bran commercial.
We rented a 100k soft sun lamp from Germany to provide the proper “sunshine” required for the scene

Production Challenge – Location Doubling for Foreign Market

We even covered 100 square meters of ground with blooming flowers which had to be checked beforehand to see if they could be found in Australia, since Hungary had to double for that country.

Case Media – Environmental Set Dressing

Planted flower beds prepared for the park scene of the Kellogg’s All-Bran commercial.
We planted flowers that were checked for accuracy, due to the fact that it was an Australian commercial and the flowers had to match to the climate

Case Highlight – Attention to Detail in Pre-Production

We even had a dress made for the main talent, who was Hungarian, that matched the flowers that surrounded her. As you can see this project required a great deal of preproduction and especially attention to all the little and not so little details. In the end it was a very rewarding and fun shoot.

Call to Action – Get in Touch

We’re always on the lookout for another exciting project to work on. We’d love to hear from you.
Please e-mail us at
info@progressiveproductions.eu

A Division of Progressive Productions