Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Close to you - Brand Film

TP-LINK / Neffos

Thumbnail from the Neffos project that plays the commercial when clicked, showing a character seated at a table in an elegant café with chandeliers.
Cover still (poster frame) from “Close to you” — TP-Link Neffos brand film. This project page is a case study of the Hungary shoot for the European campaign, featuring the film, client testimonial, behind-the-scenes gallery, location highlights, and credits.

Client Testimonial – Executive Producer Quote on Budapest Shoot

”Everyone was happy with our film. Thank you all from the team for everything. (...) We really had a great time in Budapest. Let's do it again in the near future;)”
Penny Peng 彭阳 - Executive Producer, Filmplexe

Case Overview – Campaign Message & Returning Client

A good mobile has the ability to connect people, even if they are far away from each other. This is the message of the commercial film for TP-Link’s Chinese mobile brand, Neffos. Thankfully the production of this film also reconnected us with an old client of ours, the Chinese Filmplexe production company with whom we now had the opportunity to collaborate again after 3 years.

Case Media – Client Collaboration Image

A group photo of the crew of the Neffos project.
It was our pleasure to have the chance to work again with our old clients

Campaign Context – European Market Launch & Berlin Screening

TP-Link’s latest mobile brand, Neffos was specifically designed for the European market and was presented by one of TP-Link’s founders at a large-scale technology conference in Berlin, Germany. It is at this conference that they screened this film, then it also appeared on Neffos’ website in a prominent position.

Case Media – Press Conference Screening Footage (YouTube)

Neffos

NeffosOpen on YouTube

Client Relationship – Why Production Chose Hungary

Our friendship with Filmplexe, as well as our work relationship, next to the European talents, locations, as well as the Hungarian director recommended by our team, have all contributed to the production taking place in Hungary, with the cooperation of Progressive Productions.

Behind-the-scenes image gallery

Makeup and hair artists doing a quick touch-up on the actress between takes during the café scene of the Neffos project.
Crew members filming the stairway scene of the Neffos project with the young skateboarders.
Crew members preparing the park scene in the Neffos project, with one actress waiting on a suspended rig while another actress sits on a bench.
Crew members filming the lakeside scene of the Neffos project as a performer climbs from the water into a small wooden boat to join their scene partner.
Crew members assembling scaffolding beside a large ferris wheel during the Neffos project.
Crew members doing a quick hair and wardrobe touch-up on an actor between takes on the Neffos project.
Crew filming an outdoor shot for the Neffos project as the actor playing the father lifts the child character.
Makeup and hair artists doing a quick touch-up on the actress between takes during the café scene of the Neffos project.
Crew members filming the stairway scene of the Neffos project with the young skateboarders.

Making of Neffos - Photo Gallery

Production Challenge – Story Development, Casting & Locations

The three most important elements during the production were the creation of the director’s story, as well as finding the suitable talent and locations. Acquiring the appropriate locations and talents was the result of Progressive Talents’ and Progressive Locations’ outstanding work. The casting process lasted several weeks in which the best 16 candidates were chosen out of 400 preselected applicants. The chosen candidates fit the creators’ vision perfectly.

Case Media – Casting Process Footage (Video)

PROGRESSIVE TALENTSPODLOVICS TAMÁS

Shoot Logistics – Two-Day Multi-Location Hungary Shoot

The two-day shoot took place in Budapest and in a small, waterside city in the countryside called Siófok. There were 8 locations. Yet again, we were happy to experience that cities outside Budapest are at least as open to filming as the capital.

Location Services – Lakeside Shooting Location Image

Crew members standing in the water while filming a Neffos project lakeside scene with the two performers positioned in a small wooden boat.
The Lake Balaton, Central Europe’s largest lake was a perfect location for the shooting

Service Differentiation – In-House Talents & Location Quality

This production yet again proves that Progressive Productions is one of a kind among the other Hungarian production companies, thanks to the quality of its in-house talent and location resources, which cannot be matched on the freelance market.

Location Services – Amusement Park Ferris Wheel Location Image

Crew working on platforms beside the ferris wheel while preparing equipment for the Neffos project.
Building of a platform for an "action" scene in a ferris wheel

Creative Collaboration – Local Director & Concept Development

During the production, we worked with a local director who has a great deal of experience in directing telecommunications ads for the domestic market. During the close collaborative process he opened many new and exciting paths to us. This is because we had the opportunity to develop the creative concept with the director, therefore we also assisted in evolving the story, not only providing production support. In our experience, the merging of the production and creative processes, the close cooperation of the director and the producers always results in high-quality productions. Progressive Productions tries to embed these views into more and more productions.

Location Services – Urban Park Location Image

Crew setting up the park shot for the Neffos project as one performer hangs upside down from the rig above a bench where another performer is seated.
There were countless situations during the shooting that needed creative solutions

Client Care – Extended Stay, Film Tours & Tourism Experience

In addition to the crew being 100% Hungarian, part of the post-production work - the editing and colouring - was also done in Hungary. This is precisely why our client spent nearly two weeks, instead of a few days in Hungary. This country has many opportunities, not only for shoots but also for tourists: cultural programs and music festivals, as well as Progressive Productions’ team is always ready to organise so-called “film tours”, during which we show the film facilities, which can be interesting and useful in the future. It was our pleasure that the Ogilvy and Filmplexe team made the most of these opportunities and enjoyed them all. Thanks to this, they spent an extraordinarily rich two weeks with us. Also, due to the direct flight between Budapest and Beijing, the long distance was bridged easily and quickly.

Production Setup – Restaurant Scene Image

Café scene setup for the Neffos project with lighting, camera gear, and crew arranged around the actors at their table.
The Café Astoria, which is more than a hundred years old, can be found in the heart of the city center and still has its special atmosphere today

Client Relationship – Returning Partner & Hungarian Resources

We are proud that a previous partner of ours has yet again chosen Progressive Productions, as well as Hungarian locations, a director, crew members and talent for the realisation of their commercial.

Call to Action – Get in touch

Let’s talk about your project today. Feel free to email us to discuss your specific needs.
Send us an e-mail at
info@progressiveproductions.eu

A Division of Progressive Productions