Case Overview – Project headline and key visual

Damyller

Catalogue Photography

A photo from the Damyller AW13 campaign showing the female model posing in a dark outfit in front of an abandoned historic mansion.
Cover image from the Damyller Autumn/Winter 2013 campaign photoshoot. This page is a case study of the fashion production in Hungary, featuring campaign images, location search expertise, location case study insights, atmospheric location media, behind-the-scenes film, and social media context.

Credits

  • Brand:

    Damyller
  • Genre:

    Seasonal Denim Fashion Campaign
  • Photographer:

    Sacha Höchstetter
  • Models:

    Djamila Thomaz del Pino, Helge Gjerstad
  • Production Company:

    AprilMay
  • Producer:

    Kay Richter, Kristina Tulinius
  • Local Production:

    Progressive Productions
  • Producer:

    Iván Gerő
  • We provided:

    Partly Production & Location Services
  • Platform:

    Web, Print Advertisement
  • Target Market:

    Brazil
  • Production Country:

    Hungary
  • Production City:

    Tura

Image gallery from the Catalogue Photography

Case Overview – International Production Collaboration

The German photo production company AprilMay reached out to us to help shoot the 2013 Autumn/Winter campaign for the Brazilian clothing brand Damyller.

Case Media – Campaign Image in Distinctive Location

A photo from the Damyller AW13 campaign showing the male model seated on the floor in an abandoned interior, lit by natural light streaming through a large window.
Our extensive location database led us to immediately find the abandoned castle location Damyller imagined for their Autumn/Winter campaign

Service Differentiation – Location Search Expertise

They were searching for an abandoned castle as the location for the shoot. Back then, we already had an extensive location database and experience in finding the right locations, so we immediately realized what would suit their brief. We suggested Tura Castle, which is a very special, fairy-tale-like abandoned castle.

Case Media – Location Showcase

A photo from the Damyller AW13 campaign showing the exterior of the abandoned castle.
The Tura Castle is definitely an attractive shooting location, isn’t it? The client, the agency and the photographer immediately fell in love with the place

Location Case Study – Atmospheric Fit to Creative Direction

This castle was the perfect fit, because the German team wanted mysterious, Gothic, creepy castle with small towers. It looks like a haunted castle, especially at dawn when the fog comes in.

Case Media – Location Atmosphere Illustration

A location photo from the Damyller AW13 campaign showing the castle in foggy weather, documenting the atmosphere of the shooting location.
We arrived at dawn. It is like a haunted castle when the fog comes in

Location Case Study – Industry-Proven Fashion Location

They immediately agreed when they saw the castle, and we shot these campaign photos there for two days. Tura Castle is strongly connected with the fashion industry; many fashion shoots have taken place here.

Case Media – Behind-the-Scenes Shoot Story (YouTube)

Damyller

Service Differentiation – Location Portfolio Reference

Progressive Productions has done several other productions in this spectacular location, which can also be seen and read about in the top location section of our location collection.

Call to Action – Get in Touch

E-mail us about your locations and/or production needs. We’re here whenever you need us.
Drop us a line at
info@progressiveproductions.eu