Case Overview – Project headline and key visual
LOONA - LOVE4EVA
Digipedi
Case Overview – International K-Pop Music Video Production
We participated in shooting a music video for one of South Korea’s most popular girl bands, during which we filmed for three days in many stunning countryside locations. The music video was made for Loona/yyxy, and all four of its members Yves, Chuu, Go Won and Olivia Hye flew to Hungary to participate in the shoot, to the delight of their Hungarian fans.
Case Media – Conceptual Prelude Video (YouTube)
Creative Collaboration – Korean Production Partner & Local Services
The production was organised by Digipedi (Digital Pedicure), one of South Korea’s largest production companies specialising in music videos. Digipedi has taken part in the creation of countless K-Pop music videos, for example, Psy’s “Daddy” music video, which is highly popular all around the globe. Combined, the music videos they have produced on YouTube have gained hundreds of millions of views. We were honoured to have been chosen to be their partners in filming the music video for love4eva. In addition to this music video, the girls also took part in a photo shoot in Budapest. Progressive’s team provided production, location and casting services for the production.
Case Media – Arrival and First Day Behind-the-Scenes Video (YouTube)
Location Case Study – Romantic Boarding School Atmosphere
For the music video called love4eva - in which the popular Canadian musician Grimes collaborated - we needed locations that had the atmosphere of an all-girls boarding school, but also had a romantic feel, which is why two stunning Hungarian castles and unexpectedly, a power plant’s cultural centre were the main locations.
Case Media – Socialist-Era Culture Center Location
Service Differentiation – Integrated Location and Casting Services
The Inota Power Plant is an enormous building complex, with an atmosphere similar to the Mad Max films, and was last used as a location for various scenes in the Hollywood super-production Red Sparrow starring Jennifer Lawrence. Next to the power plant with its post-apocalyptic atmosphere a retro culture center stands, where workers from the functioning power plant were once trained. One of the power plant’s rooms fit the concept perfectly of the music video, for a scene in which the girls are being taught by a strict teacher. The actress playing the teacher was added to our database during a previous casting of ours and we still remembered her strong introduction video. Based on the photographs and video of her, we thought she would be the ideal actress for the role of a cold and strict teacher, and our clients completely agreed with this as well.
Case Media – Classroom Scene Behind-the-Scenes Video (YouTube)
Location Case Study – Historic Castle as Unique Visual Setting
Located in Szabadkígyós, which is a three-hour drive from Budapest, the Wenckheim Castle is an exceptionally beautiful neo-renaissance and eclectic style castle, a truly unique location for shoots. Making the most of all its facilities and features, we filmed in nearly all its rooms and even took drone footage of the castle’s park. The interiors of the 19th-century building designed by Miklós Ybl were arranged with historical furniture, which completely enchanted the entire crew, since no buildings like this can be found in South Korea.
Case Media – Historic Castle Exterior Location
Location Case Study – Elegant Historic Castle with Unique Atmosphere
Next to the castle in Szabadkígyós, we also shot in the 18th-century Ráday Castle’s saloon and park, which is situated in Pécel, only half an hour’s drive from Budapest. Next to the castle’s extraordinary elegance, it also has another interesting feature: an uncanny tale. Locals say that a ghost lives in the castle,the blind daughter of a previous owner, who sometimes likes to move objects and make strange sounds. Thankfully, the little girl’s ghost did not bother us during the shoot.
Case Media – Castle Dance Scene Behind-the-Scenes Video (YouTube)
Case Highlight – International Production Drawn to Hungarian Locations
It gives us a lot of joy that these Hungarian locations—especially the countryside ones—attracted such a unique and exciting production to the country. We hope to be able to take part in countless other similarly successful music video shoots!
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