Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Shell Rimula

Advertising Photography

Final promotional key visual from the Shell Rimula photoshoot featuring a racing truck in a pit stop scene with crew members working around the vehicle, with the Hungarian Parliament visible in the background.
Key art visual created for the Shell Rimula promotional project. This page is a case study of a composite key art production, featuring a single final image assembled from multiple dedicated photoshoots, behind-the-scenes process elements, international production collaboration, and a layered photographic approach.

Credits

Case Media – Final Key Art Visual

Final promotional key visual from the Shell Rimula photoshoot featuring a racing truck in a pit stop scene with crew members working around the vehicle, with the Hungarian Parliament visible in the background.

Campaign Context – Why Hungary for the Promotion

This photo shoot for the oil brand Shell Rimula was a production where Hungary was the only viable choice as a shoot location, because the final product was conceived to be a promotion: a chance to participate in a Hungarian truck race as part of the pit crew for the best team in Europe, which happens to be Hungarian.

Case Media – Race Truck Studio Setup BTS

Crew members and lighting equipment positioned around a race truck during the Shell Rimula photoshoot inside a studio complex.
It was a pretty simple set with the fantastic truck of the Hungarian team, who were the defending European Champions

Client Collaboration – International Production Support and Locations

Progressive worked closely with the prestigious British photo production company Peter Bailey, for which we provided production support. The end product was a montage that was shot at several locations. One of them was, of course, the Hungaroring, the Hungarian Formula 1 race track. Having this race track in the country is a huge advantage as such a location is quite rare, and the Hungaroring has especially good characteristics.

Case Media – Racetrack Surface Capture BTS

The photographer lying on the asphalt while capturing low-angle shots of a race track corner during the Shell Rimula photoshoot.
The final image was put together from dozens of layers of photos including the tarmac of the racetrack

Production Logistics – Large-Scale Vehicle Studio Solutions

Progressive also had the chance to shoot here during the production of a photo shoot for the clothing brand Louis Philippe. We also shot at the marvelous Parliament building with the Peter Bailey team, which is one of the most iconic buildings in Budapest and in all of Hungary. We faced quite a challenge in shooting a truck in a studio, as Budapest does not have a photo studio large enough for a truck. We solved the issue by shooting in a professional film studio, the Origo Studio.

Case Media – Detailed Pre-Shoot Planning BTS

Printed production documents and reference materials laid out on the ground during the Shell Rimula photoshoot.
It seems a simple shoot, but it doesn’t as it took 3 days and there were many requirements regarding the precise framing, elements and wardrobe, etc.

Production Approach – Multi-Layer Composite Image Creation

After this 3-day shoot, the final image was pieced together using many layers and small, detailed elements (like the tarmac of the race track, the truck, the Parliament building and the talent) that we shot separately at numerous locations.

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