Case Overview – Project headline and key visual
Speedo
Catalogue Photography
Credits
Brand:
- Speedo
Client:
- Pentland
Genre:
- Swimwear Catalogue Photography
Photographer:
- David Clerihew
Production Company:
- The Production Factory
Producer:
- Ellis Loftus
Local Production:
- Progressive Productions
Producer:
- Ivan Gero
Production Country:
- Hungary
Production City:
- Budapest
Image gallery from the Catalogue Photography
Campaign Context – Event-Driven Brand Collaboration
Thanks to the FINA World Aquatics Championships being held in Hungary in the summer of 2017, Progressive Productions got the opportunity to collaborate with a world-famous brand, the Australian Speedo, to shoot their 2018/2019 swimwear collection.
Case Media – Event Retrospective & Context Setting (YouTube)
Case Highlight – Sponsored Athletes & Campaign Talent
Near 2,500 athletes took part in the 17th World Aquatics Championships, including 15 world and Olympic champions from various countries whom Speedo sponsors, for example the five-time Olympic gold medalist Missy Franklin, as well as Nathan Adrian.
Case Media – Behind-the-Scenes Athlete Preparation
Shoot Logistics – Event-Based Location Choice & Agency Coordination
Speedo asked the outstandingly successful swimmers they sponsor to be the models for their next collection’s shoot, and the Fina World Championships in Budapest was a great opportunity to hold the shoot since most of their sponsored swimmers took part in this event. For the organization of the Budapest photo shoot, the London-based The Production Factory got in touch with us.
Creative Collaboration – Established Team & Underwater Expertise
Speedo and the Pentland brand management company behind it, prepared a concept for the shoot featuring even the tiniest details. Speedo had already worked on previous projects with photographer David Clerihew, who is experienced in underwater photography, so the team on the shoot was a familiar and friendly group of professionals.
Location Case Study – Olympic Pool Selection Under Event Constraints
We needed a location that could provide an indoor, Olympic-sized swimming pool, which had perfect water quality and depth, as well as being well-equipped and had enough space for all the filming and other equipment. Thanks to the developments of the last few years, Budapest has become a real sports city, there are also many high-quality sports courts, swimming pools and football stadiums in the entire country as well. But Progressive's team did not have an easy task, since most of Budapest’s swimming pools were still being used for the World Championship’s competitions and preparatory training. Luckily Budapest’s Tüskecsarnok Swimming Pool became free right after the end of the Fina World Championship, and proved to be an ideal location according to both production and location requirements.
Case Media – Underwater Shoot Setup at Olympic Pool
Shoot Logistics – Multi-Unit Poolside Production Workflow
The two-day photoshoot took place entirely in the swimming pool complex, but that did not mean that our crew had a simple time. The shooting took place in multiple locations within the building, with 15 athletes being photographed and interviewed at the same time, while behind-the-scenes footage was also being taken.
Case Media – Catalogue Photography Poolside Setup
Creative Approach – Multiple Visual Setups and Use Cases
Since the entire production consisted of various departments, we made the most of nearly all places within the swimming pool complex. By the competition pool David Clerihew took above-water and underwater photos of the swimmers. They shot photos of the Olympians diving into the water in competitive swimwear as if in a competition situation, but they also took photos of them in ready-to-wear swimming costumes in more playful poses.
Case Media – Playful Poolside Lifestyle Setup
Shoot Logistics – Parallel Catalogue, E-Commerce and Social Production
Of course, catalogue photos couldn’t be left out, which were taken next to the pool, as soon as they got out of the water, in front of a white screen. In another space we created photography studio conditions for the team responsible for the E-Commerce photoshoot. Also, in a swimming pool with adjustable water levels they filmed water aerobics, and next to that they were constantly doing interviews and making social media content.
Service Differentiation – High-Profile Talent Handling
Progressive’s team has worked with countless celebrities and strived to meet all their expectations and requirements. The situation was the same with Speedo’s star swimmers, who are truly world stars in the world of sport. Due to their limited availability, we had to have a very tight schedule during the photo shoot, so it was precisely planned when they had to arrive at each photography base, when they had to change outfits and when they had to be in the hair & make-up department. Between sets they were able to rest in a well-equipped VIP room, where they could snack on fruit, healthy sandwiches and other snacks.
Case Media – Hair and Make-Up Setup for Talent
Service Differentiation – Local Crew and Specialized Support
It is always a joy for Progressive Productions to be able to provide many talented Hungarian professionals for a shoot. In this production as well, we collaborated with many experienced Hungarians, ranging from the lighting team to the entire beauty department, in order to ensure that everything is executed efficiently and professionally. For the underwater shoot, professional divers assisted the photographer and the videographer to submerge and communicate underwater.
Case Media – Local Crew On-Set Preparation
Case Highlight – Complex Production with World-Class Athletes
It was a true joy for us to take part in executing such a complex project with Speedo’s team, as well as working with such world-famous athletes.
Call to Action – Get in Touch
We’re always on the lookout for another exciting project to work on. We’d love to hear from you.
Please e-mail us at
info@progressiveproductions.eu
