Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Superdry

Advertising Photography

Photographer coordinating with model Timmy Xu inside an industrial interior during the Superdry photoshoot.
Behind-the-scenes still from the Superdry special edition photoshoot in Budapest. This page is a case study of an industrial location fashion shoot, featuring the finished photo series, a fashion film, behind-the-scenes media, location insights, production challenges, social media highlights, and service differentiation.

Credits

  • Brand:

    Superdry

  • Genre:

    Celebrity Fashion Campaign

  • Photographer

    James Meigh

  • Production Manager:

    Emily Whiting

  • Stylist:

    Anna Conger

  • BTS Photographer:

    Andrew Coley

  • Local Production:

    Progressive Productions

  • We Provided:

    Location Services

  • Production Country:

    Hungary

  • Production City:

    Budapest

  • Shoot Location:

    Kelenföld Power Plant

Image gallery from the Advertising Photography

  • A photo from the Superdry photoshoot featuring model Timmy Xu wearing a red T-shirt inside an industrial interior.
  • A photo from the Superdry photoshoot featuring model Timmy Xu standing in a narrow industrial corridor wearing layered casual apparel.
  • A photo from the Superdry photoshoot showing model Timmy Xu wearing layered casual apparel inside a raw industrial interior.
  • A photo from the Superdry photoshoot featuring model Timmy Xu standing beside large industrial machinery inside a raw concrete interior.
  • A photo from the Superdry photoshoot featuring model Timmy Xu seated on concrete stairs inside a worn industrial interior.
  • A photo from the Superdry photoshoot showing model Timmy Xu leaning over a metal railing inside a textured industrial interior.

Case Overview – Campaign Scope & Featured Talent

In November of 2017 we yet again had the opportunity to collaborate with a world-renowned brand; this time we worked on British brand Superdry’s latest collection photoshoot. The campaign was made for a special edition collection and it is unique because it features one of China’s most famous singer-actors, Xu Weizhou, widely known as Timmy Xu. The star happened to be in Hungary shooting his latest film, so Superdry’s team flew to Budapest to make this series of photographs with him.

Location Services – Urban Location Scouting & Selection

Superdry favours youthful, cool, urban style locations, such as abandoned factories or ruined buildings for their photo shoots. Hungary has an endless variety of such locations, and thanks to our database we were able to present many ideal options, from which Kelenföld Power Plant was selected.

Case Media – Behind-the-Scenes Urban Shoot Context

Photographer and crew capturing model Timmy Xu leaning over a metal railing inside an industrial stairwell during the Superdry photoshoot.
Superdry prefers to shoot in ruined, abandoned buildings

Location Case Study – Industrial Space Visual Versatility

There was a need for a diverse location that could offer the possibility of taking photos in different styles. The power plant is such an unusual building; it conjures up the atmosphere of both the past and the future. The dark, creepy corridors, its crumbling walls and the classic sci-fi, computer-like switches and meters in the Art Deco-style control room enchanted Superdry’s photographer and creative team straightaway.

Case Media – Fashion Film (YouTube)

SUPERDRY

SUPERDRYOpen on YouTube

Production Challenge – Base Utilities & Location Risks

Previously we had shot in this building with Adrien Brody, so we were entirely clear about its challenges. The absence of electricity and water, as well as the fact that some parts of the building are dangerous, are conditions that always create major challenges for productions shooting here.

Service Differentiation – High-Profile Talent Care

Celebrity shoots always require extra attention, which is why even in these conditions, we strove to fully meet Timmy’s wishes and requirements. We constructed a well-equipped, preheated dressing tent for him, and provided a plentiful, rich craft table as well.

Case Media – On-Set Base

Crew members gathered inside an industrial room during the Superdry photoshoot, preparing equipment and coordinating activity.
Despite the unique conditions, we strived to satisfy all requirements

Service Differentiation – Photography Production Experience

We are delighted to take part in more and more world-class photo shoots by the year. We can proudly state that over the years Progressive Productions has become the most experienced production company in Hungary in photoshoot production.

Call to Action – Get in Touch

We’re always on the lookout for another exciting project to work on. We’d love to hear from you.
Please e-mail us at
info@progressiveproductions.eu

A Division of Progressive Productions