Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

GEORGE AT ASDA

Autumn/Winter Campaign

A photo from the George AW24 campaign featuring a model on a city street holding a lamppost, with a classical building façade in the background.
Cover image from the George at ASDA AW24 campaign photography. This page is a case study of a Budapest-based autumn–winter fashion shoot, featuring the campaign’s photography, fashion video content, social media materials, location case studies, production logistics, and insights into retail and digital rollout.

Credits

Image gallery from the Autumn/Winter Campaign

  • A photo from the George AW24 campaign showing a child model sitting outside a shopfront in a cream sweatshirt, patterned leggings, and white sneakers.
  • A photo from the George AW24 campaign featuring a child model in a soft pink pullover and knit beanie petting a dog on a cobblestone street.
  • A photo from the George AW24 campaign featuring a child model in a denim jacket and navy cargo trousers standing beside the yellow railing of a metro entrance.
  • A photo from the George AW24 campaign featuring a model in a leopard-patterned knit sweater and dark denim skirt standing beside an ornate wooden doorway.
  • A photo from the George AW24 campaign featuring a model in an olive jacket and trousers leaning against a streetlight along a classic stone façade.
  • A photo from the George AW24 campaign featuring a model in a long beige coat layered over dark denim, walking along a decorative yellow and white building façade.
  • A photo from the George AW24 campaign featuring a child model standing beside a yellow handrail at a metro entrance, wearing a patterned blue sweatshirt and a knit beanie.
  • A photo from the George AW24 campaign showing a child model in a beige hoodie and joggers leaning against a red hydrant on a city street with a yellow taxi in the background.
  • A photo from the George AW24 campaign featuring two child models at the entrance of a residential building, one lifting the other toward the intercom beside an ornate wooden door.
  • A photo from the George AW24 campaign featuring a model in a white embellished blouse and black velvet skirt standing outside a shopfront with a metal grate behind her.
  • A photo from the George AW24 campaign featuring two models standing together on a city street, one wearing a leopard-print dress and trench coat and the other in a dark denim jacket and jeans.
  • A photo from the George AW24 campaign featuring a model in a green floral bomber jacket and wide-leg trousers standing on a city street lined with ornate historic buildings.
  • A photo from the George AW24 campaign featuring a child model in a pink and tan sherpa jacket and knit beanie, standing against a classic urban stone façade.
  • A photo from the George AW24 campaign featuring two child models in denim outfits holding hands while walking along a brick-lined city street.
  • A photo from the George AW24 campaign featuring a child model relaxing on a café terrace chair, wearing a printed long-sleeve top and light-wash cargo jeans.
  • A photo from the George AW24 campaign featuring a model in a brown fleece and cargo trousers standing beside the yellow railing of a metro entrance.
  • A photo from the George AW24 campaign featuring a model seated at an outdoor café terrace, wearing a black top and leopard-print trousers.
  • A photo from the George AW24 campaign featuring a model in a cropped leopard-print knit and a long dark denim skirt leaning against a textured urban building façade.

Case Overview – Returning Client & Campaign Scope

We had already worked with The Production Factory before, so when they approached us again in 2024 with a new project, we were excited to jump into planning. This time, we collaborated on the photo and video production of the 2024 autumn-winter campaign for George, one of the UK’s largest clothing retailers, shot on location in Budapest.

Case Media – Fashion Video Look Showcase (Video)

GEORGEWOMEN AUTUMN COLLECTION

Production Logistics – Working with Child and Baby Talent

The project covered the full range of the AW collection, so in addition to adult models, we also worked with children — and even babies — during the shoot. Since all talent was flown in from London, creating a comfortable and secure environment was a top priority to ensure that even the youngest models could feel at ease and move freely despite being in an unfamiliar setting.

Service Differentiation – Area-Based Urban Location Planning

One of Budapest’s greatest strengths is the exceptional diversity of street backdrops it offers — something that played a key role in this shoot as well. Our in-house location department and ever-expanding internal database don’t just help us identify suitable spots for shoots — there’s much more to it than that. Every area we propose has been thoroughly scouted, documented, and strategically planned from both a production and logistical perspective to ensure that each base offers the widest possible range of locations, while aligning perfectly with the creative concept.

Location Case Study – Iconic Avenue as Urban Backdrop

One such area in this project was centered around Budapest’s most iconic avenue, Andrássy Boulevard. This grand, 19th-century avenue is lined with neo-Renaissance buildings, and beneath it runs the second-oldest metro line in Europe — with its ornate entrances fitting seamlessly into the campaign’s visual identity. The core concept was an elegant, neutral-toned urban setting, occasionally broken by bold pops of color matching the autumn collection — such as the metro entrances’ decorative, yellow-painted railings.

Case Media – Historic Urban Transit Setting

A street location used in the George AW24 campaign, with ornate yellow railings and surrounding historic buildings at a Budapest metro entrance.
Since its opening in 1896, this metro line has retained much of its original character, with the entrances preserved in their authentic forms

Campaign Context – Retail, Webshop & Social Rollout

The photos and videos were primarily featured in George’s retail stores and on the brand’s webshop, and remained in use throughout the autumn-winter season. The campaign also appeared across George’s social media channels — with those materials produced during the shoot as well, as is now standard practice in nearly every production.

Client Relationship – Long-Term Production Partnerships

Working with new clients or exploring new types of projects is always exciting — but long-term collaboration with returning partners is just as important to us. Alongside Production Factory, a great example of this is the American show The Bachelor, where Warner Brothers chose Progressive as their production partner for two episodes — first in Austria, then the following year in Hungary.

Call to Action – Get in Touch

Got a project in mind? Let’s talk!
Reach us at:
info@progressiveproductions.eu

A Division of Progressive Productions