Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Louis Philippe

Campaign Photography

A photo from the Louis Philippe AW13 campaign featuring a model walking through a racetrack pit lane with a blue race car behind him.
Key visual from the Louis Philippe Autumn/Winter 2013 campaign photoshoot. This page is a case study of an international fashion campaign produced in Hungary, featuring the finished photo series, behind-the-scenes videos, location doubling for Peru, race track shoot logistics, and campaign production highlights.

Credits

Image gallery from the Campaign Photography

  • A photo from the Louis Philippe AW13 campaign showing a model seated on a bicycle on a cobblestone street framed by classical urban architecture.
  • A photo from the Louis Philippe AW13 campaign showing a male model walking with a bicycle along a leafy urban street.
  • A photo from the Louis Philippe AW13 campaign showing a male model interacting with a local street vendor on a narrow cobblestone street lined with textured plaster walls.
  • A photo from the Louis Philippe AW13 campaign showing a male model standing on a stone path within a dramatic mountainous landscape marked by terraced ruins and steep green slopes.
  • A photo from the Louis Philippe AW13 campaign showing a model standing on a busy racetrack pit lane as mechanics work around a race car in the background.
  • A photo from the Louis Philippe AW13 campaign showing a male model directing activity on a busy racetrack pit lane beside a classic race car.
  • A photo from the Louis Philippe AW13 campaign showing a model holding a cue beside a pool table inside a wood-paneled interior lined with bookshelves and trophies.
  • A photo from the Louis Philippe AW13 campaign showing a male model walking toward a convertible in front of an ornate palace staircase with sculpted stone figures and wrought-iron railings.
  • A photo from the Louis Philippe AW13 campaign featuring a model walking through a racetrack pit lane with a blue race car behind him.
  • A photo from the Louis Philippe AW13 campaign showing a male model holding a bicycle near a subway entrance framed by urban railings and street signage.
  • A photo from the Louis Philippe AW13 campaign showing a male model examining an antique object inside a richly furnished study filled with vintage instruments, books, and wooden furniture.
  • A photo from the Louis Philippe AW13 campaign showing a male model exchanging handcrafted items with a local vendor on a cobblestone street in a remote mountain village, with a sports car parked nearby.
  • A photo from the Louis Philippe AW13 campaign showing a male model walking through an elegant park toward a sports car, framed by sculpted stone balustrades and manicured greenery.

Case Overview – Indian Client Collaboration

The photo shoot for Louis Philippe, which is one of the biggest, most famous clothing brands in India, was our first project for a client from this amazing country.

Case Media – Behind-the-Scenes Shoot Process (Video)

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Campaign Context – Dual Collection Campaign Structure

We produced campaign photos for two collections, one elegant and one sporty Autumn/Winter collection.

Case Media – Campaign Still from Finished Photo Series

A photo from the Louis Philippe AW13 campaign showing a male model adjusting his suit beside a luxury car at an ornate palace staircase, overlaid with campaign title and branding text.
Progressive provided full production services for a photo shoot of Louis Philippe’s elegant and sporty Autumn/Winter collections in Budapest, Hungary

Case Media – Sport Collection Campaign Still

A photo from the Louis Philippe AW13 campaign showing a model standing on a busy racetrack pit lane as mechanics work around a race car in the background.
Photos showcasing the “sporty” collection were shot at the Hungaroring Formula 1 track

Location Case Study – Country Double for Peru

In this project Hungary had to double for Peru, which was a very exciting challenge for us, because the two countries look very different. Still, we had to find locations that resembled Peru, which was an almost impossible task, but with a lot of scouting and brainstorming we found the right places.

Case Media – Peru Location Double BTS

Two extras in traditional costumes standing in front of a picture vehicle during the Louis Philippe AW13 campaign on a cobblestone courtyard.
After lots of scouting and brainstorming Hungary successfully doubled as Peru in the project

Shoot Logistics – Active Race Track Scheduling

The project also needed very flexible location management, since one of the locations was the Hungarian Formula 1 track, the Hungaroring, where car races took place every day until 6 pm.

Case Media – Branded Race Track Visual

A branded image from the Louis Philippe AW13 campaign featuring classic race cars lined up on a racetrack pit lane with illuminated scoreboards and campaign graphics overlaid.
We set up and executed the shoot at the Hungaroring Formula 1 track in the 3 hours between the races and sunset

Shoot Logistics – Compressed Setup and Shoot Window

We could only start preparing for the shoot after the races, therefore we had just 3 hours until sunset. We built a whole set, got the vintage cars and the performers in, arranged the props, and completed the entire shoot within that short window.

Case Media – Race Track Behind-the-Scenes Footage (Video)

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Case Highlight – Project Outcome Summary

This project was a great challenge, but the result speaks for itself.

Behind-the-scenes image gallery

A makeup artist retouches a model wearing sunglasses in a city square while sunlight flares through historic street lamps as part of the Louis Philippe AW13 project.
Crew and camera team positioned around a blue race car on a racetrack pit lane during the Louis Philippe AW13 campaign, with lighting equipment and mechanics visible in the background.
Multiple classic race cars positioned along a racetrack pit lane during the Louis Philippe AW13 campaign, with crew members, equipment carts, and grandstands visible from an elevated viewpoint.
A model walks past a sports car in front of an ornate palace staircase alongside lighting stands and flags during the Louis Philippe AW13 project.
A photographer capturing images of a model walking beside a black convertible in front of an ornate palace staircase during the Louis Philippe AW13 project, with lighting equipment and crew surrounding the scene.
The photographer confers with the model beside a black convertible while the crew works around them on a garden path during the Louis Philippe AW13 project.
Crew members position large light reflectors and flags around a black convertible on a gravel driveway beside a palace garden during the Louis Philippe AW13 project.
A model stands on a red-carpeted ornate staircase inside a grand interior while lighting equipment is positioned around him as part of the Louis Philippe AW13 project.
Crew members arrange antique objects and lighting around a table in a richly furnished study as a model prepares among books, instruments, and candles during the Louis Philippe AW13 project.
Crew members adjust a model beside a pool table inside an ornate library interior with lighting stands and chandeliers during the Louis Philippe AW13 project.
A stylist and crew adjust clothing on a model standing with a bicycle on a cobblestone street during the Louis Philippe AW13 project.
The crew prepares a cycling scene on a cobblestone square as a model poses with a bicycle while lighting and camera equipment are arranged during the Louis Philippe AW13 project.
A makeup artist retouches a model wearing sunglasses in a city square while sunlight flares through historic street lamps as part of the Louis Philippe AW13 project.
Crew and camera team positioned around a blue race car on a racetrack pit lane during the Louis Philippe AW13 campaign, with lighting equipment and mechanics visible in the background.

Making of Louis Philippe Shoot - Photo Gallery

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