Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Apple

Media Library Photography

A photo from the Apple photoshoot showing store employees arranging and presenting phone cases on a wooden display wall inside the Apple Store.
Cover image from the Apple Store Vienna opening documentation, showing the store interior prepared by staff ahead of the opening. This page is a case study of the store opening in Vienna, featuring curated documentation photos, the opening event film, brand and leadership social media context, and insights into Apple’s retail community concept.

Credits

  • Brand:

    Apple

  • Genre:

    Corporate Event / Brand Library Photography

  • Photographer:

    Roy Zipstein

  • Apple Producer:

    Martin Ginzel

  • Local Production:

    Progressive Productions

  • Production Country:

    Austria

  • Production City:

    Vienna

Image gallery from the Media Library Photography

  • A wide interior view of the Apple Store showing wooden display tables with devices arranged throughout the space as part of the Apple photoshoot project.
  • A photo from the Apple photoshoot showing the exterior of an Apple Store with a corner glass façade and pedestrians passing by on the street.
  • A photo from the Apple photoshoot showing store employees interacting with tablets and devices at a wooden display table inside the Apple Store.

Case Overview – Apple Store Opening Documentation

We are proud to have been able to offer our production services to support Apple in documenting the preparation and opening of the Austrian capital’s first Apple Store. It was an extraordinary experience seeing Apple’s enthusiastic community in action inside the beautifully renovated historic building in Kärntner Straße. The applause of 150 staff members greeted the enormous queue of visitors who couldn’t wait to be part of this  high-profile event in the heart of Vienna.

Campaign Context – Apple Retail Community Concept

Apple’s Senior Vice President of Retail, Angela Ahrendts, even attended the grand opening from LA. She developed the concept behind the latest evolution of the Apple Stores. This change fundamentally questions the role of an Apple Store. Their central goal is not only to drive sales by presenting Apple’s full line of products but to turn them into “town squares” where people happily gather in their free time, to connect in a more personal, human way, not only digitally, out of their bubble.

Case Highlight – Event Support & Seamless Execution

Being able to work for the world’s largest company, ensure that the production flowed flawlessly and be part of the backstage assistance of such an important event was a huge honor for us.

Case Media – Store Opening Event Film (YouTube)

Apple Store Opening

Apple Store OpeningOpen on YouTube

Call to Action – Get in Touch

We would happily offer our services for your next production.
Feel free to get in touch with us via the following email address:
info@progressiveproductions.eu

A Division of Progressive Productions