Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Brax

Catalogue Photography

A photo from the Brax AW15 campaign showing all models seated together at an outdoor café terrace around a table with drinks and pastries.
Cover image from the Brax AW15 campaign photoshoot. This page is a case study of the Budapest-based fashion shoot, featuring the photoshoot process film, campaign images, behind-the-scenes media, location case study insights, and casting challenges.

Credits

Image gallery from the Catalogue Photography

  • A photo from the Brax AW15 campaign featuring a male model standing on the Liberty Bridge, wearing layered outerwear and a shoulder bag.
  • A photo from the Brax AW15 campaign showing a female model walking along a bridge, wearing a grey coat and hat while carrying a black handbag, with the river and city architecture in the background.
  • A photo from the Brax AW15 campaign showing a female model leaning against a classic stone wall beside a wooden bench, reading a folded map while wearing casual autumn layers.
  • A photo from the Brax AW15 campaign showing a male model stepping out of a café doorway, holding a drink, with warm interior lights behind him.
  • A photo from the Brax AW15 campaign showing a female model walking along a city street, wearing a tailored coat and denim outfit.
  • A photo from the Brax AW15 campaign showing a male model walking through a historic railway station ticket hall, holding travel documents beneath a large clock.
  • A photo from the Brax AW15 campaign showing all models seated together at an outdoor café terrace around a table with drinks and pastries.
  • A photo from the Brax AW15 campaign showing a male model stepping into a yellow taxi on a city street, wearing layered outerwear and carrying a shoulder bag.
  • A photo from the Brax AW15 campaign showing a male model walking up from a classic metro entrance in an urban streetscape, wearing a padded jacket and scarf while holding a phone and newspaper.
  • A photo from the Brax AW15 campaign showing a male model standing beside a glass wall inside a railway station, holding a newspaper and wearing a quilted jacket with a shoulder bag.
  • A photo from the Brax AW15 campaign showing a female model leaning against a café’s glass window, dressed in layered autumn clothing and speaking on her phone.
  • A photo from the Brax AW15 campaign showing a female model standing with a bicycle on a city street, dressed in layered autumn clothing.
  • A photo from the Brax AW15 campaign showing a female model walking along a city street, holding a coffee cup and magazine, dressed in relaxed autumn attire.
  • A photo from the Brax AW15 campaign showing a male model walking up stone steps from the street, carrying a jacket, with city traffic and taxis in the background.
  • A photo from the Brax AW15 campaign showing a male model sitting by the Danube riverbank with the Hungarian Parliament building visible in the background.
  • A photo from the Brax AW15 campaign showing two male models on the Liberty Bridge, one standing with a coffee cup and the other seated on a bicycle, both wearing layered autumn outfits.
  • A photo from the Brax AW15 campaign showing models walking along an autumn city street, wearing layered outfits with scarves and jackets among pedestrians.
  • A photo from the Brax AW15 campaign showing a female model walking along a city street, holding a handbag and a folded newspaper.
  • A photo from the Brax AW15 campaign showing a female model standing in a railway station ticket hall, holding travel documents and wearing a quilted jacket.
  • A photo from the Brax AW15 campaign showing a male model walking with a bicycle on a city street, dressed in casual autumn clothing.
  • A photo from the Brax AW15 campaign showing two models sitting on a city street bench, sharing a relaxed moment with magazines and bags around them.
  • A photo from the Brax AW15 campaign showing a female model standing on a city street beside a high outdoor table, dressed in layered knitwear and trousers in soft daylight.

Case Overview – Project Scope & In-House Services

The 5-day shoot in which we worked with German fashion brand Brax on their 2015 A/W catalogue was truly a great experience and we are proud of it for many reasons. Working directly with a first-class fashion brand that has over 125 years of history would be a privilege for any production company, but we are especially glad for this project, as it gave us the opportunity to show the strengths of our in-house production, location, and casting services.

Case Media – Photoshoot Process with Models & Locations (YouTube)

BRAX

BRAXOpen on YouTube

Case Media – Campaign Image with Returning Models

A photo from the Brax AW15 campaign showing two models standing together on a city street, dressed in casual autumn outfits, with one leaning on a bicycle and urban architecture in the background.
Since Brax has been working closely with the same models for a long time, the photo shoot had a fun and friendly atmosphere

Location Case Study – City as Creative Concept

Brax had been searching all over Europe for an ideal city for the project before committing to Budapest, but after a thorough, two-day scout with the brand’s Creative and Art Directors, Budapest proved to be the most suitable location for the shoot. This project is also unique since this time Budapest did not keep its anonymity as a striking backdrop. This time the city could show its full glory because Budapest itself was an important source of inspiration for the shoot, and it became a defining part of the creative concept as well. Besides Café Central, photographer Marcel Hartmann captured gorgeous images at many other landmarks of the city, such as the iconic Chain Bridge, as well as the romantic streets which surround the Hungarian State Opera.

Case Media – Location Scouting with Creative Team

Crew members scouting a riverside location for the Brax AW15 campaign beneath the Margaret Bridge along the Danube.
The production was preceded by a thorough location scouting with the brand’s Creative and Art Directors

Case Media – On-Set Photoshoot Workflow

Crew members working around a model leaning against a riverside railing during the Brax AW15 campaign photoshoot, with professional equipment set up along the waterfront and a large suspension bridge spanning the background.
Budapest was an important source of inspiration for the project and the city plays itself in it’s full glory in the catalogue photos

Production Challenge – Family Casting with Child Talent

Besides the delights of the location aspects of the shoot, the project was also rewarding in terms of casting. Brax has been working with Pierre Francois Jacob, Enrique Palacios, Chiara Baschetti, and Ingrid Parewijck for a long time and finding children to sit for a “family portrait” with these top models was really challenging. Thanks to the extensive research of our in-house talent department, we found the right children to create a fabulous image that reflects the intimate atmosphere of an ideal family gathering.

Case Media – Child Talent on Set

Child models walking together along a city sidewalk during the Brax AW15 campaign production.
Progressive Talents, our in-house talent department invested a lot of effort to find the perfect kids for the family portrait that we shot on Café Central’s beautiful terrace

Case Media – Prop Sourcing for Campaign Shoot

A model mounting a vintage bicycle while crew members adjust details around her during the Brax AW15 campaign production.
Progressive Productions have sourced a cool vintage bike

Service Differentiation – Production Service Network Access

It is always a challenge for a fashion brand to find new locations every year for its seasonal campaigns, therefore it is not surprising that Brax contacted the Production Service Network (PSN) when they were searching for the perfect place for their shoot. PSN is an ideal choice when one would like to get a wide overview of possible photo shoot locations throughout Europe, or even worldwide. Clients can get location suggestions based on deep local knowledge from more than 40 countries - all via one connection.

Behind-the-scenes image gallery

A wheeled equipment case holding magazines, accessories, water bottles, and personal gear used during the Brax AW15 campaign production on the street.
A model standing with a vintage bicycle while crew members gather around during the Brax AW15 campaign production in an urban setting.
A model being photographed beside yellow taxis on Andrássy Avenue during the Brax AW15 campaign production, with crew and camera equipment positioned along the street.
Crew members reviewing images and equipment at a temporary street setup near the Opera House during the Brax AW15 campaign production.
A makeup artist adjusting a model’s face beside a metro entrance railing during the Brax AW15 campaign production.
A female model leaning against a small street café table as part of the Brax AW15 campaign production, styled in layered knitwear within an urban setting.
Two photographers holding cameras during the Brax AW15 campaign production, captured while working on set beneath an urban archway.
A model riding a bicycle while photographers capture cycling shots during the Brax AW15 campaign production in an urban square.
Crew members reviewing the shooting schedule together during the Brax AW15 campaign production.
A street café terrace set-up with tables and props arranged while crew members prepare equipment during the Brax AW15 campaign production.
Models seated together at a street café between takes during the Brax AW15 campaign production.
A model posing along the riverside while crew members photograph him during the Brax AW15 campaign production, with the Parliament building visible across the river.
Crew members working along tram tracks with a yellow tram approaching during the Brax AW15 campaign production at the riverside location.
Crew members photographing a model posed in front of a café window during the Brax AW15 campaign production.
A model standing with a bicycle in front of a classical building façade during the Brax AW15 campaign production.
Images from the Brax AW15 campaign being reviewed on a laptop using professional photo editing software on location.
A crew member sitting inside a café during a break from the Brax AW15 campaign production, with tables set and activity visible through the window.
A wheeled equipment case holding magazines, accessories, water bottles, and personal gear used during the Brax AW15 campaign production on the street.
A model standing with a vintage bicycle while crew members gather around during the Brax AW15 campaign production in an urban setting.

Making of Brax Photo Shoot - Photo Gallery

Call to Action – Get in Touch

We’re always on the lookout for another exciting project to work on. We’d love to hear from you.
Please e-mail us at
info@progressiveproductions.eu

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