Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Mizuno

A photo from the Mizuno photoshoot featuring a pair of handball shoes hanging by their laces in front of a dark industrial background.
Product-focused campaign image from the Mizuno photoshoot, featuring a handball shoe placed within the industrial interior of the Kelenföldi Power Plant control room. This page is a case study of a sportswear photoshoot in Budapest, featuring campaign images, behind-the-scenes media, a dynamic movement video, location case studies, creative collaboration insights, social media highlights, and shoot logistics.

Credits

  • Brand:

    Mizuno

  • Genre:

    Sportswear Advertising Photography

  • Marketing Manager:

    Annika Brust

  • Local Production:

    Progressive Productions

  • Producer:

    Iván Gerő

  • We provided:

    Location Service

  • Production Country:

    Hungary

  • Production City:

    Budapest

  • Shoot Location:

    Kelenföld Power Plant

Image gallery from the Advertising Photography

  • A photo from the Mizuno photoshoot showing a professional handball player standing in an industrial corridor.
  • A photo from the Mizuno photoshoot showing a professional handball player sitting on industrial stairs, holding a handball in an indoor warehouse setting.
  • A photo from the Mizuno photoshoot showing a professional handball player sitting on industrial stairs, holding a handball in a dimly lit warehouse setting.

Client Testimonial – Marketing Manager Quote

"Thanks again for your support! And I will keep you in mind for sure - we were very happy with all the work!! "
Annika Brust, Mizuno Marketing Manager

Location Case Study – Iconic Multi-Area Fashion Location

It is an amazing coincidence that only one week after our photo shoot for Superdry, we were yet again shooting in the Kelenföldi Power Plant, on this occasion for the professional Japanese sport brand called Mizuno. Previously we had never had two productions in the same location within such a short time, but the fantastically unique and eerie Kelenföldi Power Plant is such a much-loved fashion shoot location. The diversity of its areas - ranging from the Art Deco control room to the crumbling corridors - enables all photographers to find a space that sparks their imagination.

Case Media – Behind-the-Scenes Location Use

A professional handball player standing inside an abandoned power plant control room, holding a ball and looking across the industrial interior during the Mizuno photoshoot.
The diverse Kelenföld Power Plant was the perfect location for the shoot

Creative Collaboration – Brand in Unconventional Environment

The photography crew fell in love with the rusty, industrial, and yet futuristic atmosphere straightaway. The spooky passageways with old control cabinets that are nicknamed “mummy-corridors” were their favourite special location. Their concept was to place the brand, and handball itself, in a new and unusual environment, which is why they broke away from typical sports locations and chose to shoot somewhere unusual.

Case Media – Dynamic Athlete Movement Video

Shoot Logistics – Athlete Availability & Time Constraints

Since Mizuno is the Hungarian Veszprém handball team’s official sponsor, they asked three of the team’s key members to model for their latest photoshoot for a new collection of handball shoes and accessories. The Olympic gold medallist William Accambray, the two-time Champions League winner László Nagy, as well as the World Championship silver medalist Kent Robin Tønnesen travelled especially from Veszprém to Budapest for the photoshoot, where, in addition to the photos, they also shot various film footage and interviews. Speed and fluidity were the main aspects of the process of the photo shoot, because the sportsmen were only available for three hours.

Case Highlight – Athlete Performance in Unusual Atmosphere

It was an extraordinary experience for us to see in person how these world-class handball players were passing the ball to each other in this abandoned, silent and sometimes spooky building.

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