Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Boden

Catalogue Photography

A photo from the Boden SS16 project featuring the model leaning on a marble railing in a railway waiting hall, wearing a white shirt, tailored trousers and red flats.
Cover image from the Boden SS16 Spring/Summer catalogue shoot. This page is a case study of the Budapest-based fashion production, featuring campaign images, behind-the-scenes media, location case study insights, multi-location pre-production challenges, and creative collaboration.

Credits

Image gallery from the Catalogue Photography

  • A photo from the Boden SS16 project featuring the model standing on a railway platform in a yellow coat, striped top, cropped denim trousers and black heels.
  • A photo from the Boden SS16 project featuring the model in a printed shirt and denim pencil skirt standing inside a railway hall with ticket office signage in the background.
  • A photo from the Boden SS16 project showing the model seated on stone steps in a striped top, cuffed jeans and white sneakers with a bag beside her.
  • A photo from the Boden SS16 project featuring the model standing in a retro railway waiting hall dressed in layered denim with a fringed cardigan and a small suitcase.
  • A photo from the Boden SS16 project showing the model descending a tiled metro staircase wearing a striped shirt, brown jacket and dark jeans.
  • A photo from the Boden SS16 project featuring the model sitting at an outdoor café table reading a city map with notebooks and papers spread out before her.
  • A photo from the Boden SS16 project featuring the model walking along a narrow city street in a denim shirt, tan coat and black skirt with studded ankle boots.
  • A photo from the Boden SS16 project featuring the model standing on a city street in a yellow top, dark cardigan and skinny jeans while holding a phone and a suitcase handle.
  • A photo from the Boden SS16 project featuring the model standing in a glass-walled corridor wearing a short-sleeved denim dress.
  • A photo from the Boden SS16 project featuring the model seated indoors in a wooden chair wearing a floral printed top, cuffed jeans and white sneakers beside a table with a cup of tea.
  • A photo from the Boden SS16 project featuring the model standing behind a vintage window frame wearing a short-sleeved denim dress with her hands in the pockets.
  • A photo from the Boden SS16 project showing the model sipping a drink beside a suitcase in front of a railway timetable board.
  • A photo from the Boden SS16 project showing the model reclining in a vintage train cabin wearing a floral patterned dress with a bag beside her.
  • A photo from the Boden SS16 project featuring the model standing in a railway hall entrance wearing a striped dress with a blue train visible in the background.
  • A photo from the Boden SS16 project showing the model seated in a train cabin wearing a red floral dress while holding an open book with maps laid out beside her.
  • A photo from the Boden SS16 project showing the model stepping off a red trolley bus wearing a patterned top, fitted jeans and red lace-up flats with a shoulder bag.
  • A photo from the Boden SS16 project showing the model leaning against an outdoor metro entrance railing in a white sweater and jeans while holding a folded city map.
  • A photo from the Boden SS16 project featuring the model leaning against an open street-facing window in a pink patterned top, dark skinny jeans and pointed flats.
  • A photo from the Boden SS16 project featuring the model standing beneath a steel bridge in a dark blue dress with hands in her pockets.
  • A photo from the Boden SS16 project featuring the model seated on a windowsill in a patterned navy top and relaxed jeans with greenery visible outside.
  • A photo from the Boden SS16 project featuring the model standing in a vintage-style entryway wearing a white lace top, cropped denim trousers and heeled sandals.
  • A photo from the Boden SS16 project featuring the model standing in a softly lit room wearing a pale lavender sweater, cuffed jeans and nude heels beside a mid-century chair and scattered books.
  • A photo from the Boden SS16 project featuring the model leaning on a marble railing in a railway waiting hall, wearing a white shirt, tailored trousers and red flats.
  • A photo from the Boden SS16 project featuring the model stepping off a train in a patterned coat and red trousers at the carriage doorway.
  • A photo from the Boden SS16 project showing the model walking along a railway platform in a blue polka-dot dress with a large shoulder bag and a takeaway cup.
  • A photo from the Boden SS16 project featuring the model seated on an ornate wooden bench at a railway platform wearing a teal dress with red stripes and black ankle boots.
  • A photo from the Boden SS16 project showing the model standing at a railway station in a navy coat layered over a striped top with white trousers and a tan shoulder bag.
  • A photo from the Boden SS16 project featuring the model standing on a city street in a deep green cardigan and jeans while holding a folded map with yellow taxis in the background.
  • A photo from the Boden SS16 project featuring the model walking along a cobblestone street in a blue floral dress layered with a dark coat.
  • A photo from the Boden SS16 project featuring the model standing on a bridge in a navy striped dress with the river and cityscape visible behind her.
  • A photo from the Boden SS16 project featuring the model standing indoors in a textured blue dress against a worn plaster wall.
  • A photo from the Boden SS16 project showing the model standing in a bright apartment interior holding a small camera, dressed in a dark top and jeans.
  • A photo from the Boden SS16 project featuring the model holding a large unfolded city map in front of her face while standing in a room wearing a yellow top, denim button-front skirt and black flats.

Client Testimonial – Producer Feedback

“Thank you all in the team for such a flawless shoot! The shots look great! We’re very happy here at Boden! Thank you!”
Dee Flaherty, Boden Shoot Producer (UK)

Case Overview – Project Scope & Creative Collaboration

We produced this catalogue shoot for the UK brand Boden and its 2016 Spring/Summer collection, Kimono. The shoot took place in Budapest. It was a great honor for us to work for a prestigious fashion brand like Boden and to work closely with the fantastic UK team, not to mention the photographer Julia Kennedy, and the art director Lindsey Jordan, who both could capture the atmosphere of Budapest and combine it with the collection’s essence.

Case Media – Location Atmosphere on Set

The model walking down a staircase at a shoot location during the Boden SS16 project.
Unique atmosphere of Budapest captured in the Nyugati Train Station

Production Challenge – Multi-Location Shoot Pre-Production

Pre-production and location scouting were truly challenging, since it was a 6-day shoot and we shot in several different locations. As usual, we suggested and scouted many more options than we actually used.

Case Media – Pre-Production Planning Notes

A handwritten production schedule clipped together, listing planned locations and shoot notes for the Boden SS16 project.
The rough schedule, before all was set

Service Differentiation – Location Matching to Creative Brief

The main challenge was to find locations and areas in them with the right color patterns and styles to fit the collection’s main direction. We loved this challenge, as this is an example of why it is great that we have an in-house location department, and a very extensive location library, with a special keyword system. This is why we can give quick, and accurate responses to complicated location briefs.

Case Media – Location and Outfit Alignment

The model posing on a railway platform with a camera prop while wearing one of the Boden SS16 outfits.
Location and outfit match at train station

Location Case Study – Diverse Urban Locations

For example, we shot in the two main train stations of Budapest. We also shot on several important streets, and in the stairway of the century-old underground. In addition we shot in an extra special, boutique hotel called the Brody House, which has a very unique interior design, and a local atmosphere with an international touch.

Case Media – On-Set Image Review

Crew members gathered around a laptop and monitor reviewing captured images from the Boden SS16 project.
The photos look great in every display

Location Case Study – City Versatility for Fashion Shoots

When a fashion shoot happens in our hometown, Budapest, it is always fantastic to see which face of the city from our presentations is preferred by the photographer or the art director. From time to time, we realise that Budapest is a very colorful city with many different faces, so it is a truly attractive destination for fashion shoots.

Call to Action – Get in Touch

We’re always on the lookout for another exciting project to work on. We’d love to hear from you.
Please e-mail us at
info@progressiveproductions.eu

A Division of Progressive Productions