Case Overview – Project headline and key visual

’Unforgettable’ - TV Commercial

APT Tours & Cruises

Thumbnail from the APT Tours & Cruises project that plays the commercial when clicked, showing the four main characters cycling through a narrow European street.
Cover still from the “Unforgettable” TV commercial created for APT Tours & Cruises. This page is a case study of a multi-country river cruise commercial production, featuring the film, production logistics insights, location showcase media, a client testimonial, behind-the-scenes social content, and a production network insight.

Client Testimonial – Executive Producer Quote on Local Production Partner

How does a small production company in Melbourne find a great partner company in Central Europe? And when it is not really a conventional production - just a small, happy, hard-working crew? We don't know people there, we don't know how they work, and we don't speak their language. Where do you start? Easy, really. You just call PSN. Total solution. Recommended great, great people. Best job.
Helene Nicol - Executive Producer, Mr. Smith (Australia)

Production Logistics – Multi-Country Shoot Planning

The 8-day long production of this stunning commercial for the luxury cruise operator APT required our location management and production support in three different countries (Hungary, Austria and Germany), so it was quite a location-focused project. As this was a real challenge to carry out, we put serious effort into pre-production, and planned the project for months before the actual shoot. It took a whole week just for our location manager to go through every shooting location in all three countries to prepare everything. Naturally, every detail went according to plan, and we stopped with the ship to shoot at more than 20 locations which were all actual stopping points on the cruise’s route.

Case Media – Location Showcase

Café scene from the APT Tours & Cruises commercial with the four main characters enjoying coffee together in an elegant setting.
The 8-day long shoot for APT luxury river tours took us to over 20 locations in Hungary, Austria, and Germany that were all actual stopping points on the route

Behind-the-scenes image gallery

Filming in a palace ballroom during the APT Tours & Cruises commercial, during a classical music performance.
Crew preparing a take with the cast on the ship’s deck overlooking the Buda skyline during the APT Tours & Cruises commercial.
The cruise ship used in the APT Tours & Cruises commercial passing the Gellért Hill on the Danube.
Passengers on the ship’s deck viewing the Hungarian Parliament as the vessel passes along the Danube during the APT Tours & Cruises commercial.
Crew setting up the camera on Marktplatz in Rothenburg ob der Tauber during the APT Tours & Cruises commercial.
Crew filming the cycling scene from a moving golf cart as the four main characters ride toward camera during the APT Tours & Cruises commercial.
The four main characters taking a photo together at Maria-Theresien-Platz in Vienna during the APT Tours & Cruises commercial.
The Amareina cruise ship docked at a riverside stop during the APT Tours & Cruises commercial.
Crew filming the cast boarding the Majestic Imperator vintage train during the APT Tours & Cruises commercial.
Filming inside the Majestic Imperator dining car during the APT Tours & Cruises commercial.
Crew preparing a scene with the cast inside a wine cellar during the APT Tours & Cruises commercial.
Crew reviewing the camera setup in a wooded location during the APT Tours & Cruises commercial.
Filming in a palace ballroom during the APT Tours & Cruises commercial, during a classical music performance.
Crew preparing a take with the cast on the ship’s deck overlooking the Buda skyline during the APT Tours & Cruises commercial.

Making of APT - Photo Gallery

Client Relationship – Production Company Network Advantages

This project marks another milestone in Progressive Productions’ life, as it was our first project that we got to make through the Production Service Network, which is a one-stop shop for film and photo production services for clients from all around the world. The Australian advertising company Mr. Smith turned to PSN with this project knowing that this network was the perfect fit for the project, as it is designed to find the perfect solutions for shoots in several countries.

Case Media – Production Team Collaboration

Group photo of the cast and crew jumping together in the courtyard of one of the tour’s historic stops during the APT Tours & Cruises commercial.
PSN is a one-stop-shop for production services designed to fit the perfect solutions for shoots in several countries

Case Highlight – Production Network Launch

At this time PSN had just been founded and this commercial eventually became the network’s first project ever. It is just the icing on the cake that the Hungarian Chain Bridge was chosen as the closing shot of this amazing commercial.

Call to Action – Get in Touch

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info@progressiveproductions.eu