Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Urban Outfitters

Campaign Photography

A photo from the Urban Outfitters photoshoot featuring a model in a pink jumpsuit standing against a green tiled wall in an underground passage.
Cover image selected from the Urban Outfitters SS19 campaign photoshoot. This page is a case study of a three-day Budapest photoshoot for the SS19 campaign, featuring campaign photography selections, behind-the-scenes imagery, location scouting approach, shoot logistics, and production highlights.

Credits

  • Brand:

    Urban Outfitters

  • Genre:

    Lifestyle Fashion Campaign

  • Photographer:

    Paolo Zerbini

  • Urban Outfitters Producer:

    Sandra Gromley, Clayton Ross Treacher

  • Local Production:

    Progressive Productions

  • Producer:

    Iván Gerő

  • We provided:

    Production & Location Services

  • Production Country:

    Hungary

  • Production City:

    Budapest

Image gallery from the Campaign Photography

  • A photo from the Urban Outfitters photoshoot featuring a model in a pink jumpsuit standing against a green tiled wall in an underground passage.
  • A photo from the Urban Outfitters photoshoot featuring a male model sitting on the street in a fleece jacket and printed jeans while looking at his phone.
  • A photo from the Urban Outfitters photoshoot featuring a model in a floral dress standing in front of an underpass bodega display filled with everyday goods and colorful stacked products.
  • A photo from the Urban Outfitters photoshoot featuring a model walking down tiled underpass stairs, wearing a fleece jacket and patterned skirt while carrying a sparkly bag.
  • A model in layered streetwear during the Urban Outfitters campaign, standing in front of ornate stone architecture while another figure passes in the background.
  • A photo from the Urban Outfitters photoshoot featuring a model walking along a residential street lined with older apartment buildings.
  • A photo from the Urban Outfitters photoshoot featuring a model in a red slip dress leaning against a van in the parking lot of a suburban storefront on the city outskirts.
  • A photo from the Urban Outfitters photoshoot featuring a male model in a green bomber jacket and neon shirt standing against a brick wall beside wrapped parcels.

Campaign Context – Brand Positioning & Youth Audience

Urban Outfitters, the multinational lifestyle retail company that started out in the USA has become one of Europe’s favourite brands in the last few years. The brand’s hip and trendy clothing collections cater well to the taste of the British youth.

Case Media – Campaign Spread & Headline Integration

An Urban Outfitters campaign spread pairing two images of a model in night-time outerwear with the ‘Out All Night’ headline.

Location Services – Urban Street Style Location Search

While deciding on the locations, it was an important aspect for us to avoid the more crowded, popular tourist areas, but still find locations that represent the typical urban street style of a large city in a way that is different to Urban Outfitters’ typical London atmosphere.

Case Media – Behind-the-Scenes Urban Location Workflow

Crew members standing at the entrance of an underground passage with a model during the Urban Outfitters photoshoot, with a tall residential tower in the background.
Staying away from the touristy areas, the locations represented the brand’s typical urban street style

Service Differentiation – Style-Based Location Scouting

We are constantly working on broadening the range of styles that we can offer in our location database. In the last few years, our aim has been to present, alongside Budapest’s well-known, classically beautiful film and photography locations, another face of the city with countless cool and edgy locations to offer. This is why lately we have started to scout locations based on style concepts, which is how we created our thematic location selections: Sporty Urban Life, Car Shoots, Spy Stories. The Sporty Urban Life selection proved to be the perfect resource for us to be able to present locations for Urban Outfitters’ SS19 campaign. This project gave us confirmation that there is a demand for scouting unconventional locations and that it is worth moving away from classically beautiful, conventional styles.

Case Media – Campaign Image Styling & Color Contrast

A model standing beside a red mailbox during the Urban Outfitters photoshoot, wearing a patterned blue vest against a textured yellow wall.

Shoot Logistics – Three-Day Multi-Location Photoshoot

During the three-day shoot, we took photos in a wide variety of locations, including underground stations on the outskirts, rundown supermarket parking lots, abandoned narrow streets, as well as in an old hotel and the spaces of a university building built in the 1970s. The photographs were taken by the Italian photographer Paolo Zerbini.

Case Media – Seasonal Campaign Messaging Integration

A model in a fleece jacket and bucket hat leaning against a brick corner on a city street during the Urban Outfitters photoshoot, with cars lining the road and bold red ‘Cold Weather Season’ text overlaid.

Case Highlight – Location Diversity & Urban Potential

We always ensure the most suitable locations for our projects and thanks to our extensive location database we are able to satisfy unusual location needs without difficulty. With the three-day Urban Outfitters photoshoot, Budapest proved the diversity and special atmosphere it has to offer, as well as what a huge potential lies in even its less conventional film and photoshoot locations.

Call to Action – Get in Touch

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Drop us a line at
info@progressiveproductions.eu

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