Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Nikon

Advertising Photography

A close-up view from the Nikon D610 project showing a train window in the foreground, with Keleti Railway Station softly visible in the background.
Cover image showing the railway station location during sunset, captured as part of the Nikon D610 advertising photoshoot environment. This page is a case study of a single-image global ad production, featuring the final campaign visual, behind-the-scenes media, shoot logistics, location feasibility insights, a case study video, client testimonial, and credits.

Credits

  • Brand:

    Nikon

  • Genre:

    Product Advertising Photography

  • Photographer:

    Jonathan Tay

  • Agency:

    JWT Singapore

  • Production Company:

    AmanaCliq

  • Executive Producer:

    Trudi Koh

  • Local Production:

    Progressive Productions

  • Producer:

    Iván Gerő, Zoltán Haulis

  • Production Country:

    Hungary

  • Production City:

    Budapest

  • Shoot Location:

    Keleti Train Station

Case Media – Final Campaign Key Visual

A composed campaign image for the Nikon D610 showing couples meeting on a railway platform inside a grand station, with trains, luggage, and the headline I AM SEEING THE FULL STORY.

Client Testimonial – Executive Producer Feedback

“I have to say that the Progressive Productions team in Budapest really made the production process a pleasure.  We really liked their professional can-do attitude and nothing was too much trouble.”
Trudi Koh - Executive Producer, Amanacliq (Singapore)

Shoot Logistics – Temporary Railway Platform Closure

This Nikon photo shoot for the ad campaign for its D610 full-frame camera was an absolutely unique project. First, to capture a perfect photo, we closed two platforms at the country’s biggest and busiest railway station.

Case Media – Pre-Sunrise Railway Platform Setup

Crew members and models gathered on a railway platform with lighting equipment and luggage during the Nikon D610 project.
For this Nikon ad campaign photo shoot we managed to close down the two main platforms of the largest train station in Budapest

Shoot Logistics – Train Schedule Coordination and Timing

The great people who work at the station even changed the timetables for the trains so that we could have two trains on these platforms just for the shoot. And everything had to happen during the crucial 20 minutes of the magic hour.

Case Media – Location Atmosphere and Magic Hour Context

A wide view of Keleti Railway Station platforms during the Nikon D610 project, with stationary trains and warm light reflecting along the carriages and glass roof.
We managed to get the train timetables changed so we could shoot during the magic hour

Case Highlight – Unique Location Feasibility for Global Campaign

Before Nikon Asia and the Singaporean production company found us, they were searching all over the world for the perfect location: a train station that was not only perfect in style, but one where it was possible to close down platforms at the right time. All this required an unimaginable amount of organization. This shoot probably couldn’t have happened in any other country in the world.

Case Media – Behind-the-Scenes Case Study Video (Video)

ProgressiveProductions

Behind-the-scenes image gallery

A wide view of the railway station interior with crew silhouettes, lighting setups, and stationary trains aligned beneath the glass roof during the Nikon D610 project.
A photographer adjusting the camera while crew members review images on a laptop and monitor at the railway station during the Nikon D610 project.
Models interacting on a railway platform beside an open train door, with luggage and carriages visible during the Nikon D610 project.
Crew members and models moving between takes on a railway platform, with lighting equipment, suitcases, and a stationary train set up for the Nikon D610 project.
Crew members gathered around a laptop at the railway station, with a lead crew member gesturing toward the set while reviewing images during the Nikon D610 project.
Two models interacting in a train doorway on the railway platform, framed by the carriage interior during the Nikon D610 project.
A wide behind-the-scenes view of the railway station platform filled with crew members, lighting stands, cables, and equipment set between two stationary trains during the Nikon D610 project.
A production setup on the railway platform with a laptop on a director’s chair in the foreground, while crew members gather beside a stationary train during the Nikon D610 project.
A wide view of the railway station interior with crew silhouettes, lighting setups, and stationary trains aligned beneath the glass roof during the Nikon D610 project.
A photographer adjusting the camera while crew members review images on a laptop and monitor at the railway station during the Nikon D610 project.

Making of Nikon D610 Shoot - Photo Gallery

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