Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

Car2go

Advertising Photography

Illuminated amusement park signage and ferris wheel structures at Vienna’s Prater amusement park during the Car2go photoshoot.
Mood image from Vienna’s Prater Amusement Park, used as an atmospheric header for the Car2go photoshoot case study. This page is a case study of an international poster campaign photoshoot in Vienna, featuring the campaign concept, one finished group portrait image, behind-the-scenes process images, location choice insights, and project highlights.

Credits

  • Brand:

    CAR2Go

  • Genre:

    Lifestyle Advertising Campaign

  • Photographer:

    Tino Pohlmann

  • Production Company:

    Stink Berlin

  • Producer:

    Sara Barto

  • Local Production:

    Progressive Productions

  • Production Country:

    Austria

  • Production City:

    Vienna

  • Shoot Location:

    Prater Amusement Park 

Case Overview – Campaign Context & Client Background

In 2017, we took part in car2go’s great #ourcar poster campaign. Car2go is a German car rental company, which is not only cost-effective for users, but also good for the environment since they use electric cars. In 2017, it was the world’s largest car-sharing company.

Case Media – Campaign Group Portrait

Campaign group portrait from the Car2go photoshoot showing everyday people posing around company cars at the Prater amusement park in Vienna.

Campaign Context – Campaign Concept & Participation Model

The concept of the campaign was to take photos in 11 countries of one or two cars surrounded by 40–50 people, who had used the same cars over the previous few months. It was a great way to illustrate the diversity of the everyday people, who are car2go users, and how this service unites them.

Case Media – Behind-the-Scenes Setup Process

Group positioning and camera setup in progress around Car2go vehicles at Vienna’s Prater amusement park during a test setup for the Car2go photoshoot.

Case Highlight – International Collaboration & Location Choice

The international project was organized by Stink Films, and Progressive’s team offered production service support, as well as location services and location management in the Austrian capital. The concept was to shoot in an iconic location in each city, but they wanted to stay away from tourist aesthetics, focusing instead on everyday life. In Vienna, their choice fell on the Prater Amusement Park, which is a big favourite of locals. The scene was photographed at sunset so that the Boomerang roller coaster’s neon lights could make the photo of the group of people gathering around the car more atmospheric.

Case Media – On-Set Image Backup Workflow

A laptop used for on-set data backup displaying an open image from the Car2go photoshoot during the post-capture review process.

Case Highlight – Project Experience & Public Presence

We enjoyed taking part in this creative project and helping to document this community in such a beautiful location. It was a great feeling to see Vienna full of these posters!

Call to Action – Get in Touch

If you are interested in shooting your next project in Vienna or another Austrian location, feel free to get in touch, we’d happily assist!
info@progressiveproductions.eu

A Division of Progressive Productions