Progressive Productions

Production Services in Hungary & Austria

Case Overview – Project headline and key visual

FedEx

Media Library Photography

A photo from the FedEx project showing a woman examining a large poster on a table inside a library, with a FedEx shipping box placed beside her.
Cover image from the FedEx global media library photoshoot, documenting real-life business situations through a documentary-style visual approach. This page is a case study of a two-day production focused on creating reusable brand imagery, featuring media library photos, real customer environments, in-house casting of real people, creative collaboration context, behind-the-scenes media, and social moments from the shoot.

Credits

Image gallery from the Media Library Photography

  • A photo from the FedEx project showing colleagues discussing documents in a modern office interior, with a FedEx delivery truck visible through the window in the background.
  • A photo from the FedEx project showing a FedEx box placed on a desk inside a modern office while colleagues interact around the workspace.
  • A photo from the FedEx project showing a woman walking toward a blue vintage car while carrying a FedEx package.
  • A photo from the FedEx project showing colleagues talking across a desk in a modern office, with a FedEx box placed prominently on the table.
  • A photo from the FedEx project showing two men walking down from Fisherman’s Bastion, with one of them carrying a FedEx package.
  • A photo from the FedEx project showing a street scene with a FedEx Express van parked along the sidewalk.
  • A photo from the FedEx project showing a panoramic evening view of the Chain Bridge as a FedEx delivery van crosses the bridge.
  • A photo from the FedEx project showing a FedEx courier holding delivery boxes as a woman opens the door to receive the shipment at a street-level entrance.
  • A photo from the FedEx project showing a FedEx courier walking through an office while carrying a delivery box, with colleagues working in the background.
  • A photo from the FedEx project showing a man looking into a shop window while a FedEx delivery vehicle passes by in the background.
  • A photo from the FedEx project showing a man seated in a lounge area reading a newspaper, with a FedEx box placed on the floor beside him.
  • ​​A photo from the FedEx project showing a FedEx courier delivering cardboard boxes into a modern office.
  • A photo from the FedEx project showing office employees working at their laptops with a FedEx shipping box placed on the desk between them.
  • A photo from the FedEx project showing the Chain Bridge at night with a FedEx delivery vehicle crossing the illuminated bridge.
  • A photo from the FedEx project showing a woman examining a large poster on a table inside a library, with a FedEx shipping box placed beside her.
  • A photo from the FedEx project showing a man loading cardboard boxes into the trunk of a blue vintage car on a city street.
  • A photo from the FedEx project showing a small meeting at Fisherman’s Bastion, with three people seated at a table and a FedEx box placed on one of the chairs nearby.

Client Testimonial – Producer Feedback on Production Support

“You guys got GREAT locations / talent / lunches, love your organization on cloud system, VERY happy I picked Progressive.”
Wik Lyn - Producer, Hanley Wood (United States)

Case Overview – Global Media Library Production

Over this two-day production we helped capture numerous library photos for one of the biggest companies in the whole world: Fedex. The photos were made for a central database so that FedEx offices all over the world could use them anytime in their advertising materials.

Case Media – Brand Library Image in Urban Context

A photo from the FedEx project showing a panoramic evening view of the Chain Bridge as a FedEx delivery van crosses the bridge.
Hanley Wood hired Progressive to produce stock photos for a central advertising database

Service Differentiation – Location Selection for Real Customer Profiles

Finding the right locations for this project was an exciting new type of task for us, as FedEx wasn’t just looking for locations from an artistic perspective, but also wanted to show Hungarian small businesses that not only look nice but also fit the profile of a real-life FedEx customer.

Case Media – Brand Library Image with Real Business Context

A photo from the FedEx project showing colleagues discussing documents in a modern office interior, with a FedEx delivery truck visible through the window in the background.
FedEx actually wanted to show Hungarian small businesses that fit the profile of FedEx customers

Service Differentiation – In-House Casting of Real People

Casting also played a huge part in the project, which was Progressive Productions’ casting department’s first completely in-house casting. It exceeded every expectation and received very positive feedback from our client. We organized several rounds of casting in order to perfectly satisfy the client’s needs and find the best real people for the roles. In the end, we cast 24 actors.

Case Media – Vintage Car Prop

Crew members filming a blue vintage car on a city street for the FedEx project, with a camera operator shooting the vehicle from the sidewalk.
Our relationship with vintage car vendors in Budapest proved to be valuable during this shoot

Campaign Context – Documentary-Style Visual Approach

These beautiful photos were made in documentary-style, where the brand signage is almost hidden, which serves the concept of portraying Fedex and its services in realistic, life-like situations.

Case Media – Documentary-Style Shooting Approach

Crew members photographing a street scene beneath a bridge, with a photographer crouching in the foreground and camera equipment set up nearby.
The documentary style concept that photographer Doug Menuez (above) portrayed FedEx in real-life situations

Creative Collaboration – Photographer Style

Doug Menuez’s amazing iconic documentary-style photography perfectly matched the advertising concept. It was an absolute honor to work with such a legendary photographer who documented milestone moments in the histories of companies such as Apple, Microsoft and Adobe and created portraits of people like Steve Jobs.

Case Highlight – Part of a Global Brand Journey

The Fedex team travels the world every year to capture images for this photo library, and we are very proud  that we could be a part of their journey. 

Call to Action – Get in Touch

We’re always looking for new and exciting projects to work on. Let’s talk about your next project!
Drop us a line at
info@progressiveproductions.eu

A Division of Progressive Productions